Event Planning and Control

Introduction to Event planning and management, Event Production, Role of event planner and Qualities of good event planner, Importance of organizing events and its components, Techniques, Selections, Coordination, Creativity, Designing, Marketing, Sponsorships and Production of Special, Corporate and Sports events, Event Planning: Aim of event, develop a mission, Key Factors in Planning an Event, Steps to Planning an Event. Planning to Produce an Event, Event Market Research, Steps involved in Event Planning, Tools used for Event Planning: Invitations, Organization Tools, Online Marketing, Communities, Connecting, Conversation Tracking, Full-Featured Event Planning. Event Strategic Planning: Planning to Plan, Confirming Validity, Reliability and Security, Timeline, Role of Event Planner.

 Management Process

Planning, organizing, staffing, leading and controlling. Certain amount of overlapping between the two subjects Organizational Behavior and Management Process is possible. Instead of avoiding it at the content level, the different orientations should be brought out through case studies. In Organizational Behavior, understanding behavior in terms of causality should be emphasized. In Management Process, the decision-action–design perspective should be emphasized.

Organisational Behaviour

Interpersonal situations, Groups in organizations and also develop the necessary, Leadership qualities to achieve this, Perception, personality, attitudes, motivation, learning, interpersonal behavior, group dynamics, conflicts, stress, power and politics, leadership and communication. New trends in organizational behavior from academic literature and practice including critical perspectives, Industry based guest lectures.

 Legal Aspects of Business

Understanding of the necessity of events to legal compliance in India, enable the students to understand all legal aspects related to event management, Introduction to legal component of event management, relevant legislation, Contract, Agreement, Act., Company and Business Law, Sales Act., Indian Partnership Act., Negotiable Instruments Act., Role of National and State Government including special purpose legislations, Security, Traffic and Pollution Act, Ticketing and Accreditation including Sales & Distribution Methods, Copyrights Act, Patent Rights, Anti-infringement Strategies and Risk and Incident management.

 IT in Event Management

various computer applications common in the Event and Media industry, hardware and software; data processing systems; input-output devices; storage devices .Students will learn and use word processing software such as Microsoft Word Processing – Level 1 – Microcomputer Operation and Operating Environment; Creating Documents; Editing Documents; Formatting Text; Saving, Retrieving and Printing; Proofing Documents and spread sheet programs such as Excel., Usage of technology in presentations of varied events across the industry through designing applications like Coral Draw and Photoshop.

 Media Management and Public Relations

Introduce students to the PR function and its associated activities and practices such as sponsorship and news release writing. Key points will be applied in relation to the role and impact PR can have in an event environment. The course will also cover communications practices, which are required to plan, organize and stage any event. This subject will ensure that a student can prepare and deliver professional presentations and ensure optimal use of communication tools to correctly match the audience and situation, Elements of public relations for use in the areas of event management and/or marketing communications.

 Database management System

Introduction to Databases and Transactions: What is database system, purpose of database system, view of data, relational databases, database architecture, transaction management, the importance of data models, Basic building blocks, Business rules, the evolution of data models, Degrees of data abstraction. Database design and ER Model: overview, ER-Model, Constraints, ER-Diagrams, ERD Issues, weak entity sets, Cod’s rules, Relational Schemas, Introduction to UML, Relational algebra: introduction, Selection and projection, set operations, renaming, Joins, Division, syntax, semantics. Operators, grouping and ungrouping, relational comparison, Calculus: Tuple relational calculus, Domain relational Calculus, calculus vs algebra, computational capabilities.

Constraints, Views and SQL: What are constraints, types of constrains, Integrity constraints, Views: Introduction to views, data independence, security, updates on views, comparison between tables and views, SQL: data definition, aggregate function, Null Values, nested sub queries, Joined relations.

 Object Oriented Programming and C++

Introduction to object oriented programming, user defined types, structures, unions, polymorphism, and encapsulation. Getting started with C++ syntax, data-type, variables, strings, functions, and default values in functions, recursion, namespaces, operators, flow control, arrays and pointers. Abstraction mechanism: Classes, private, public, constructors, destructors, member data, member functions, inline function, friend functions, static members, and references.  Inheritance: Class hierarchy, derived classes, single inheritance, multiple, multilevel, hybrid inheritance.

Operator Overloading: This pointer, applications of this pointer, Operator function, member and non member operator function, operator overloading, I/O operators. Exception handling: Try, throw, and catch, exceptions and derived classes, function exception declaration, unexpected exceptions, exception when handling exceptions, resource capture and release. Template: template classes, template functions.